Adidas Shenzhen brand center spans three floors, with a total area of more than 3200 square meters. It follows and further upgrades the concept of adidas' previous brand center, integrates retail stores with scientific and technological innovation, sports experience and fashion, and shows the original intention and persistence of the brand to provide consumers with the best products and experience.
The new brand center has drawn a lot of inspiration from Shenzhen, a city of science and technology, and the sports spirit of adidas has been organically integrated with the urban character of Shenzhen. Shenzhen brand center is full of scientific and technological elements. The design inspiration of the store facade comes from adidas' latest 4D technology. Combined with the naked eye 3D large screen design, the honeycomb structure has a full sense of the future. The technology contacts in the store can be seen everywhere, giving consumers a strong visual guidance.