For the past few days, the audience who know about the events of the Beijing Winter Olympic Games through Migu video,
I must be deeply impressed by the design of Migu live studio with the theme of "miracle ice and snow".
Little known is that using rich elements such as ice and snow, speed, ice ribbon and the temple of heaven,
Presenting a bright and international TV broadcasting effect, it is a youth design team from Guangzhou - singularity art and technology.
Preliminary stage design 3D rehearsal——
At the end of last year, the team took action immediately after receiving the task of visual design for the broadcasting of Migu video Winter Olympic Games from Beijing.
"After online communication, we sent the first round of comprehensive packaging design within a week.
Party A is very satisfied with our overall design and only allows us to polish individual details. " The art director said.
Final version of large screen visual design——
Singularity team's imaginative and creative dynamic design services include online packaging, virtual ar packaging, tactical analysis and visualization of data analysis.
For example, the design scheme extracts the elements of "ice cube" and "snow ribbon", and the visual graphic design of the background plate and table body forms a smooth visual feeling, with the theme of "miracle ice and snow".
Site commissioning landing gags——
"What form is the wind expressed in? How does it reflect the sense of speed? How is the combination of snow and the temple of heaven? The construction of naked eye 3D on the ground"
According to the creative director, the team changed its draft after several discussions,
The final plan creates an overall atmosphere of Chinese traditional culture and Oriental aesthetic temperament, which is in line with the characteristics of the host place of the Winter Olympic Games and the theme of ice and snow.
Scene vision of gold medal winning moment——
Ar Augmented Reality——