咪咕冬奥会转播演播厅视觉包装

发布日期:2022-02-23 01:50
浏览次数:57
 
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连日来,通过咪咕视频关注了解北京冬奥会赛事状况的观众,一定对咪咕直播间主题为“奇迹冰雪”的设计留下深刻的印象。鲜为人知的是,运用冰雪、速度、冰丝带、天坛等丰富元素,
呈现出亮眼的、国际化的电视转播效果的,是一支来自广州的青年设计团队——奇点艺术科技。
 
 
——前期舞台设计三维预演——
 
 
 
去年底接到来自北京的咪咕视频冬奥会转播视觉设计的任务,这支团队便立马行动起来。“经过线上沟通后,一周之内,我们便将第一轮全面包装设计内容发了过去。甲方对我们的整体设计非常满意,仅让我们对个别细节再打磨。”美术指导说。
 
 
——大屏幕视觉设计定版——
 
 
奇点团队充满想象力和创造力的动态设计服务,包括在线包装、虚拟AR包装、战术分析和数据分析的可视化。比如设计方案提取“冰立方”和“雪飘带”元素,背景板与桌体的视觉图形设计形成流畅的视觉感受,主题为“奇迹冰雪”。
 
 
 
——现场调试落地花絮——
 
 
 
“风,用什么形式表现,怎样体现速度感?雪和天坛怎么组合?地面裸眼3D的营造”创意总监介绍,团队经过数次讨论,数易其稿,最终方案整体营造出中国传统文化氛围与东方审美气质,同时符合冬奥会的主办地特征以及冰雪主题。
 
 
——夺金时刻的现场视觉——
 
 
 
——AR增强现实效果——
 
 
 
For the past few days, the audience who know about the events of the Beijing Winter Olympic Games through Migu video,
I must be deeply impressed by the design of Migu live studio with the theme of "miracle ice and snow".
Little known is that using rich elements such as ice and snow, speed, ice ribbon and the temple of heaven,
Presenting a bright and international TV broadcasting effect, it is a youth design team from Guangzhou - singularity art and technology.
Preliminary stage design 3D rehearsal——
At the end of last year, the team took action immediately after receiving the task of visual design for the broadcasting of Migu video Winter Olympic Games from Beijing.
"After online communication, we sent the first round of comprehensive packaging design within a week.
Party A is very satisfied with our overall design and only allows us to polish individual details. " The art director said.
Final version of large screen visual design——
Singularity team's imaginative and creative dynamic design services include online packaging, virtual ar packaging, tactical analysis and visualization of data analysis.
For example, the design scheme extracts the elements of "ice cube" and "snow ribbon", and the visual graphic design of the background plate and table body forms a smooth visual feeling, with the theme of "miracle ice and snow".
Site commissioning landing gags——
"What form is the wind expressed in? How does it reflect the sense of speed? How is the combination of snow and the temple of heaven? The construction of naked eye 3D on the ground"
According to the creative director, the team changed its draft after several discussions,
The final plan creates an overall atmosphere of Chinese traditional culture and Oriental aesthetic temperament, which is in line with the characteristics of the host place of the Winter Olympic Games and the theme of ice and snow.
Scene vision of gold medal winning moment——
Ar Augmented Reality——