There is no doubt that this is another singularity. A brand new attempt, through the integration of unlimited retail and online and offline scenarios and other new methods of communication, truly brings consumers a brand new, comprehensive, full-scale "air feast".
—— Singularity Art and Technology. Executive Director of Market Development
Following the previous Singularity, the first cooperation with Tianmao Supermarket Japan, a new business development idea has been rooted in our company's strategy.
In the past decade, the development of network signals has changed from 2G/3G to 4G, and the consumption mode of Chinese people has completed the transition from physical stores and fixed ports to mobile ports. Although 4G network signals can already support mobile payment and selection, the transfer of wireless consumption scenarios is still limited by limited bandwidth. In the next ten years, the 5G era is coming. Higher, faster and more comprehensive coverage of the network will complete the overall transfer of the entire consumption pattern and consumption scenario.
Based on this, the concept of "unbounded retail" has been quietly raised. We believe that in the next ten years, retail infrastructure will become extremely plasticized, intelligent and collaborative, and the era of "unlimited retail" will inevitably come not from retail proficiency, but from retail infrastructure.
And this "Air Feast" flash shop project in Jingdong is another great attempt. It is not only a mere integration offline + online, but also the integration of retail activities into life. It is not only the fragmentation of trading scenarios into every corner of consumer life, but also the redefinition of industrial boundaries, the redefinition of the relationship between consumers and enterprises - that is, "infinite scenes, boundless goods, boundless people and enterprises".
The future is bound to be the era of unbounded retail. The concept of unbounded retail has a brand new retail gene since its birth. Only by pushing forward the development of unbounded retail from the perspective of business logic, shopping experience and consumption upgrading can the old retail function be upgraded, more focused and more traversing.