京东空气净化消费市场的视觉“盛宴”,它不只是一个魔方

发布日期:2019-07-29 20:31
浏览次数:69
 
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毫无疑问,这又是奇点. 一次全新的尝试,我们通过无界零售以及线上线下场景整合传播等新玩法,为消费者真正带来一场全新、全面、全场景的“空气盛宴”。
 
——奇点艺术科技. 市场发展执行官
 
 
 
 
 
 
 
继之前奇点. 首次和天猫超品日合作后,一个新的业务发展思路被植根在我们公司的战略之中。
 
 
 
 
 
在过去十年间,网络信号从2G/3G转向4G发展,国人的消费模式完成了从实体门店和固定端口向移动端口的转移。虽然4G的网络信号已经可以满足移动支付和选择的支持,但是,无线消费场景的转移仍被有限的带宽所限制。而未来十年,5G时代即将到来,更高、更快、更全面覆盖的网络,将可以完成整个消费模式和消费场景的全面转移。
 
 
 
 
 
基于此,“无界零售”的概念被悄然掀起。我们相信,在未来十年,零售的基础设施将变得极其可塑化、智能化和协同化,推动“无界零售”时代的到来的必然不是零售本手,而是零售的基础设施。
 
 
 
 
而本次京东“空气盛宴”快闪店项目便是我们又一次巨大的尝试。它不仅仅是线下+线上的单纯整合,更是将零售活动本身融入到了生活中。它不仅仅是交易场景的碎片化地潜入消费者生活的各个角落,更是重新定义产业的边界、重新定义消费者与企业的关系——即“场景无限、货物无边、人企无间”。
 
未来,必定是无界零售的时代,无界零售的概念从诞生之日起就具备了全新的零售基因。从业务逻辑、购物体验、消费升级等全场景维度发力,推动无界零售的发展,才能让老的零售功能再升级,变得更专注,更穿越。
 
 
 
 
 
There is no doubt that this is another singularity. A brand new attempt, through the integration of unlimited retail and online and offline scenarios and other new methods of communication, truly brings consumers a brand new, comprehensive, full-scale "air feast".
—— Singularity Art and Technology. Executive Director of Market Development
IFrame
Following the previous Singularity, the first cooperation with Tianmao Supermarket Japan, a new business development idea has been rooted in our company's strategy.
In the past decade, the development of network signals has changed from 2G/3G to 4G, and the consumption mode of Chinese people has completed the transition from physical stores and fixed ports to mobile ports. Although 4G network signals can already support mobile payment and selection, the transfer of wireless consumption scenarios is still limited by limited bandwidth. In the next ten years, the 5G era is coming. Higher, faster and more comprehensive coverage of the network will complete the overall transfer of the entire consumption pattern and consumption scenario.
Based on this, the concept of "unbounded retail" has been quietly raised. We believe that in the next ten years, retail infrastructure will become extremely plasticized, intelligent and collaborative, and the era of "unlimited retail" will inevitably come not from retail proficiency, but from retail infrastructure.
And this "Air Feast" flash shop project in Jingdong is another great attempt. It is not only a mere integration offline + online, but also the integration of retail activities into life. It is not only the fragmentation of trading scenarios into every corner of consumer life, but also the redefinition of industrial boundaries, the redefinition of the relationship between consumers and enterprises - that is, "infinite scenes, boundless goods, boundless people and enterprises".
The future is bound to be the era of unbounded retail. The concept of unbounded retail has a brand new retail gene since its birth. Only by pushing forward the development of unbounded retail from the perspective of business logic, shopping experience and consumption upgrading can the old retail function be upgraded, more focused and more traversing.